Why Buying A Branded Office Chair Makes Sense: Beware Of Deception By Description

Brands are powerful in office chairs, just like they are in many types of product. However it's important you don't get suckered into buying the wrong thing.

When you shop at the supermarket for your favorite brands you'll often see the supermarkets own version side by side with the real thing. And if you're not careful you can end up buying the look alike because they made it look almost identical.

This happens with chairs too, the only difference is you won't see the genuine article and copy sitting side by side. Even so you still need to take care to make sure you don't get misled.

How chair names and descriptions can be misleading
Sometimes unscrupulous vendors will give their products very similar sounding names to the branded chair or use words like ‘type' or ‘style' to create the illusion that you're getting the same quality as the real thing. They're trying to take advantage of the branded product's reputation. You need to be careful and watch out for these sorts of tricks.

One of the commonest terms you see used with office chairs is ergonomic. The reason it's used so freely is it gives the impression of quality and comfort. And yet there is no laid down definition of what an ergonomic office chair is. Consequently it gets added to the description of loads of really poor chairs. And because people assume it bestows magical properties on any chair which includes the description ‘ergonomic' they take it at face value and end up buying and regretting it.

This must be very frustrating for those manufacturers who do take the trouble to produce a chair that is good quality and comfortable and worthy of being described as ergonomic. So be careful of chairs labeled ergonomic. Whilst many of them are great chairs a lot aren't. Sticking with well known brands makes sense.

How do office chairs gain brand recognition?
Any supplier hoping to develop an office chair into a respected brand isn't going to do so by turning out a poor product. Creating a brand that's going to last and become popular means it's got to be well received by potential buyers. This is best achieved by offering a great chair that performs well and offers long term value for money.

Early movers who are amongst the first to buy an as yet unproven product are soon going to shout up if things aren't right. With the Internet and the popularity of social sites like Twitter and Facebook anything that isn't what it's cracked up to be will soon be discredited.

On the other hand if the product is excellent those same channels will greatly speed up its acceptance and conversion into a brand that can be trusted. This is why the major players take so much care to do everything they can to get things right. By getting broad acceptance for a chair half the job of selling it is done.

Why buying a branded office chair is a good idea
Building a successful brand can take years so any supplier who has done so will want to make sure they don't risk jeopardizing it. Look at one of the best known brand names in office seating the Aeron chair. Launched in 1994 it's still one of the most popular chairs on the market.

miller aeron

Herman Miller Aeron

It wasn't always like this though. Did you know when it was first developed Herman Miller sounded out the market and the feedback was pretty negative. However Miller bit the bullet and introduced it anyway and it soon became accepted. With over a million Aerons sold worldwide it stands to reason it must have a good bit going for it.

Major suppliers often spend years and millions of dollars to make sure that their new brand will perform as people expect. Steelcase's took 4 years to develop and test its Leap chair to make sure everything was right about it

Other companies like Humanscale, Knoll, HÅG and Neutral Posture also take great care of their brands to make sure their users are happy.

Summary
Let's recap on what we've covered here:

  • Beware of look alike products with similar names
  • Recognize that ‘ergonomic' when applied to an office chair means very little
  • Brand recognition is rarely built around a poor product
  • Buying a brand name ensures a good level of quality

Remember just like supermarkets some suppliers will try and create their version of a brand, usually at a fraction of the quality and price. Here's where you can find more about some of the most popular office chair brands from the likes of Herman Miller, Steelcase, Humanscale, Knoll, HÅG and Neutral Posture.

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